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Designer, at your service.

Hi! I'm Shannon, a 2x founding product design generalist and 2x dog mom.  I love diving into ambiguous people problems and experimenting with ways to solve them. With over 11 years of experience and 3 years in management, I've learned how to make positive impacts collaboratively and efficiently. Check out a few examples:

Experience

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Graph of an AI Financial Projection for a small business

Founding Design, Concept, Interviews, Collaborative Whiteboarding, Copywriting, Visual Design, Prototyping

How a new AI-powered financial management tool solves problems for small business owners

Coming Soon
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A health insurance plan that has been recommended to a person.

Competitive Analysis, UX/UI Design, Prototyping, User Testing, Requirement Writing

How a "Hero" moment increased the recommended product selection by +70%

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moovel and GlobeSherpa mobile ticketing application redesign iOS and Android

Management of 3 Product Designers and 2 UX Researchers, Project Planning, Client Presentations, Critique Facilitation, User Interviews, Client Workshops

How an end-to-end redesign made mobile app store ratings climb from 2.1 to 4.9, reduced support calls, and improved relationships with clients

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Stride health insurance shopping redesign

Surveys, User Interviews, Research Analysis, Copywriting, Ideating, Visual Design, Prototyping

How simple UI changes increased start-to-cart conversion from 59% to 62%

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Stride experiment to move the filter menu to improve UX and conversion

UX/UI Design

How to increase engagement by 4% just by moving a Filter menu

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Management

How I advocated for my design team

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Concept, Copy Writing, Distribution

How I solved complex white-labeling configurations for public transit and reduced onboarding churn

Tensor Financial

  • Founding Designer - Created net-new designs for startup of financial projection AI SaaS for small businesses

  • Brand & Marketing - Designed and developed first company website for MVP product launch

Stride

  • End-to-End Product Development - Lead design for “Hero” feature that increased recommended product selection by 70%. 

  • Design System Leadership - Collaborated with engineering to build Stride’s first company-wide design system that reduced rebrand implementation time from 4 months to 2 weeks.

  • User Research Practice - Initiated and managed Stride’s first ongoing user research practice, conducting weekly interviews, user tests, and feedback sessions; created action plans

  • UX/UI - Created low- and high-fidelity Figma mock-ups and prototypes for feedback and user testing.

Five9 - Senior UX Consultant

(Slalom Consulting) 

  • UX/UI - Co-designed early concept Work Force Automation tool

  • User Research Leadership - Interviewed end-users and stakeholders and presented themes to leadership

moovel - Director of Product Design

  • Team Leadership - Built and led a team of 10 designers, responsible for the UX of mobile and web products for over 5 million transit riders across 17 transit agencies, including Android and iOS apps for mobile payments, a companion eCommerce website, Android app for Fare Inspectors, and web-based back office management tool.

  • Project Success - Oversaw the merger of two design teams post-acquisition, leading strategy workshops to unify product aesthetics and functionality.

  • Strategy - Developed project plans and delivery milestones for cross-departmental design system initiatives.

  • User Research Practice - Ran qualitative research, including ethnographic studies, guerilla usability interviews in Pioneer Square, surveys, and workshops that informed product direction

Volunteer Work

  • Website Design and Development - Designed and built website for non-profit artist studio Maker Space in Yakima, WA (in progress)

  • Graphic Design - Designed graphic wrap for Mobile Shower Trailer for Yakima Neighborhood Health services, a health care center in Yakima, WA that brings services to people experiencing homelessness

Let's Work Together

Thank you for visiting! If you see something you like or have a recommendation, please shoot me a message.

shannonhauff@gmail.com

509-949-1289
Portland, OR

Open to Relocate

  • LinkedIn

© 2024 by Shannon Hauff

Education

  • MFA - Applied Craft & Design
    Pacific Northwest College of Art & Oregon College of Art and Craft

  • BA - Psychology & Spanish
    New York University, Magna Cum Laude

Goldman Sachs - Senior UX Consultant

(Slalom Consulting) 

  • UX/UI - Co-designed first web-based SBLOC application for brokers and consumers, streamlining financial workflows.

  • Design System Leadership - Created and managed a Figma component library across 5 designers working simultaneously.

  • Design Critique Leadership - Coordinated design critiques for consistency for the end-to-end experience.

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