How to increase engagement by 4% by moving a Filter menu

Stride helps 1099 workers navigate the complexities of being independent, providing software tools for finding the right health, dental, and vision insurance plans, for tracking finances, and planning for taxes.

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In early 2024, we wanted to test the impact of a small UI change. Performing this simple low-effort test would give us signal on whether we should invest more resources on UX/UI. It would also demonstrate to leadership that it was worth doing. 

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In 1 day, we decided to move the location of our eCommerce Filter menu to a more universal location. During the A/B test, we found a small but significant trend (+4%) of increased engagement with the filter menu after moving it to it's new location.